Not accepting new engagements.

About Fractional Growth Strategy Partners

I build marketing systems alongside your team. The strategy, the tools, the processes, and the reasoning behind every decision. I stay as long as the work is valuable and structure the engagement so that when it ends, everything we built together is yours to run.

When companies bring me in

Most companies bring me in at a specific moment. A marketing function needs building from the ground up, or a CRM has drifted so far that its reports aren't reliable, or growth has stalled and it isn't clear which investments would start it moving again.

The moment is different, but the pattern is almost always the same. The team is capable and busy, and there isn't a senior marketing operator with the time to own the whole system and connect its parts. This shows up most often in founder-led B2B companies between twenty and two hundred fifty people, across a wide range of business models and go-to-market approaches.

How I work

Direct
No layers, account managers, or project coordinators. Clients work directly with a senior practitioner. The person doing the thinking and executing is the same person on the other end of the line.
Sprint-based
Every engagement starts with a clear scope and a timeline. Even retainers are structured around monthly priorities, so we avoid open-ended busywork. We figure out what matters most right now, focus on that, and reassess regularly as we go.
Teaching-oriented
I build around what your team can learn. Every decision involves the team and everything gets documented as we go. Where automation or technology makes something faster or smarter, we work through it together. At the end, it's yours to keep.

How I think about growth

The job: help you grow revenue.

Invest for ROI
A healthy budget spent on the bets most likely to return. The point of the spend is the return, so I put it where the pipeline is.
Run lean
Growth also comes from cutting waste. A tight stack and disciplined spend mean more of every dollar reaches the work that drives revenue.

Recent projects

Inbound engine
A content and capture system that brings in qualified demand and turns it into revenue, not leads that stall.
Presence in AI answers
Positioning a brand to show up in AI tools like ChatGPT and Claude, where more buyers now start their research.
How leadership reads growth
Reframing success from activity metrics to conversations and pipeline, so leadership decides on what matters.
In-house web development
Moving web development onto a lean stack I run directly, with a dev-team fallback, to cut contractor cost.

What I leave behind

When an engagement ends, you own everything we built. There's documented reasoning for how it works and why it's set up that way, so you have a plain-language record of where everything lives and how to run it.

The point of documenting as we go, rather than at the end, is that your team learns the system while we build it. By the time I step back, running it is familiar rather than a fresh thing to figure out.

Team

Britt Forrestal, principal of Fractional Growth Strategy Partners

Britt ForrestalPrincipal

I've spent fifteen years in B2B marketing and revenue operations, mostly at companies between twenty and two hundred fifty people, in senior roles across marketing operations, demand generation, CRM, and sales enablement. Being fluent across the whole system is what lets me connect the pieces to create a true growth function, rather than optimize one in isolation.

I started Fractional Growth Strategy Partners because many companies need someone who can guide the strategic decisions and execute the work, on a part-time basis, without adding a full-time hire.

Who are the partners?

I have a network of senior specialists I bring in when the work calls for expertise outside my core. SEO, web development, branding, CRM administration, sales ops, events. These are people I've worked with, I trust their judgment, and they operate the same way I do. They're collaborative, thorough, smart, kind, and focused on making your team more capable.

Not accepting new engagements.